User Manual
Illustration / Poster / Print
The poster refers to the style of IKEA's product assembly instructions. In doing so, the poster avoids tedious texts and uses explicit and humorous texts and illustrations to ensure the target audiences from different backgrounds and cultures can receive the information easily and quickly from the poster.

The information is well-organized through hierarchy and usage of columns. The application of playful illustration aims to bridge the distance between SA and audiences/students. The drawn characters are deliberately constructed with simple lines. Such a style without specific identification can be more inclusive and easier to resonate with audiences.

Poster design by Xinyuan(Caesar) Li
Illustration by Zhen Xiong
Photography by J.J Kim (Jijia Jin)


© Zhen Xiong